This area of Kloof is a desirable and established location, much-prized for being both quiet and peaceful but at the same time well-connected to the rest of the Highway area and beyond. It represents a type of old Kloof living that originally attracted wealthy Durbanites into the area at the turn of the 20th century as they escaped the heat and humidity of the city to their country homes. The area is also secure and safe, with a sense of community often missing in modern suburbs. This is further enhanced by the additional security of the estate itself, giving residents the ability to truly live freely within Broadmead.

By taking principles from the original manor house, Broadmead will be grounded in a deep sense of place. Giving each homeowner the ability to express these in a way that is true to their own style, as well as the way we live today, creates the sense of community and consideration that will characterise the experience here.